Friday, January 8, 2010

Mexico: Cultural Dimensions

Geert Hofstede has depicted the rankings of four cultural dimensions for Mexico in the above graph ( Note that Mexico ranks low (21) on the dimension "individualism" (IDV), meaning that the culture is more group-oriented. As Hofstede explains,

"this is manifest in a close long-term commitment to the member 'group', be that a family, extended family, or extended relationships. Loyalty in a collectivist culture is paramount, and over-rides most other societal rules and regulations. The society fosters strong relationships where everyone takes responsibility for fellow members of their group" (

Mexico has the second highest ranking (69) of "masculinity" (MAS) in Latin America. This means that "the male dominates a significant portion of the society and power structure. This situation generates a female population that becomes more assertive and competitive, although not at the level of the male population"(

The "power distance" (PDI) ranking is quite high (81), even higher than in other Latin American countries. "This is indicative of a high level of inequality of power and wealth within the society. This condition is not necessarily subverted upon the population, but rather accepted by the culture as a whole" (

In general, Mexico is a risk-adverse country, as revealed in its high ranking (82) for Uncertainty Avoidance (UAI), which indicates "the society’s low level of tolerance for uncertainty. In an effort to minimize or reduce this level of uncertainty, strict rules, laws, policies, and regulations are adopted and implemented. The ultimate goal of this population is to control everything in order to eliminate or avoid the unexpected. As a result of this high Uncertainty Avoidance characteristic, the society does not readily accept change and is very risk adverse (

To read more about these cultural dimensions, see the previous post on Culture and Communication.

No comments: