Balsamic vinegar, tofu, white bread or 9-nine grain bread, tartufo bianco vinegar? Does your consumption reveal your social class? What do you surround yourself with? Satirist, Joe Queenan, talks about baby-boomer consumption patterns.
Watch the video: http://video.pbs.org/video/2365121624/
Marketing and the social sciences are intertwined. According to the PBS "People Like Us" website "Marketers know that birds of a feather flock together."
Yes, you are where you live!
Go to this website: PRIZM
"Type in your zip code and get a printout of the kind of people who live there, as well as the kinds of cars they drive, the food they eat, and the magazines they read. Maybe you're more like your neighbors than you think!" (People Like Us)